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Standard emails, generic campaigns, and uniform content are no longer a recipe for success. Today’s customers expect more—relevance, speed, and personalized experiences across all channels. Artificial intelligence (AI) makes this possible: AI-powered personalization is making email marketing the most effective channel ever. In this article, we show why AI is worth using for personalization, what…
Personalization or individualization, in other words the adaptation of communication to customers’ personal data, is closely related to marketing automation. But what happens when the required data is not available? Many marketers forget to set up a fallback for this case. Personal data can be used … …as a trigger, for example the date of…
As known, good old text message is not our favourite channel of communication anymore because it has been pushed off the throne by WhatsApp and Co. for daily use. But that doesn’t necessarily mean you should underestimate it as a marketing tool. SMS have only been replaced in the matter of private communication traffic. In…
