How to Enable Your Sales Partners to Digital Dialogue Marketing

Many companies carry out parts of their digital dialogue marketing in cooperation with partners or marketing teams at different locations. One example is indirect communication via sales partners, e.g. legally independent dealers in retail or franchisees in catering. The central office determines the basic alignment of the communication and provides the technical infrastructure. The partners…

Print Mailings in Dialogue Marketing via Marketing Automation

People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily have to equal mass advertising. A new generation of modern cross-channel dialogue marketing technology makes it possible to integrate print…

dmexco 2017: New Ways in Marketing

This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number…