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PAYBACK (an American Express company), Germany’s leading loyalty programme as well as largest multi-channel marketing platform and artegic, consulting and technology provider for digital CRM, expand their collaboration. In addition to operating the e-dialogue platform for newsletters and campaigns, PAYBACK is now looking at realising new and innovative applications. PAYBACK is one of the largest…
Call-to-action elements (usually flashy buttons) are often the final trigger in marketing to get a user to make a purchase, register, or take some other action. Or they serve to guide the user across several touchpoints to the final conversion: for example, from clicking on an offer in the newsletter to the final purchase in…
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series…
The subject line decides whether or not an email will be opened by a recipient. Subject lines should therefore be formulated in a brief and precise way. Although this might sound obvious, the practical implementation often fails. artegic AG has compiled 7 tips for you on how to create email subject lines short but powerful.…
