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Opt-ins are one of the key success factors in email dialogue marketing. The more contacts that have agreed to be marketed by email, the greater the leverage in all measures. It is particularly your own contact points with the potential target group at which you should consistently acquire opt-ins. In this post, we show you…
Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS). Use loyalty cards or location-based services to identify your customers at the POS and send them a purchase confirmation after a purchase, including a digital receipt, loyalty information, vouchers, cross- & up-sells…
Moving images are among the most attention-grabbing elements in email marketing. Animated GIFs offer the advantage that they are easy to implement and can be displayed in most email clients. In the article Choosing the Right Image Formats for Marketing Emails we already discussed the GIF format for displaying images. Images draw more attention than text, and…
CosmosDirekt, the largest direct insurer and largest risk life insurer in Germany, relies on solutions from the digital CRM consulting and technology provider artegic AG for its digital dialogue marketing. The main focus of CosmosDirekt’s digital dialogue marketing is the cross-selling of different insurance products as well as a direct and individual approach to individual…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! Only one percent of those employed in the e-commerce sector see the economic situation as rather negative, whereas 85 percent rate the situation as positive to very positive and sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so far.
Email marketing is a classic in digital dialogue marketing of B2B companies – whether it’s suppliers, mechanical engineering specialists, or wholesalers. It’s effective, has the highest return on investment of all digital marketing means, and it’s efficient. E-mail marketing is an indispensable part of every B2B company’s digital marketing mix. 59 percent of all marketers are convinced that e-mail marketing is their most effective communication channel in their marketing mix to generate sales (wordstream).
Digital CRM provider artegic is releasing ELAINE SIX, the next generation of the award-winning digital marketing suite from ELAINE. ELAINE SIX combines the highly customer-centric approach of CRM with state-of-the-art marketing capabilities. Both real-time and automatization enable optimum individualization of the message, depending on the time, context and content. ELAINE SIX helps innovation-driven companies achieve…
Mediengruppe RTL Deutschland and artegic win prestigious award in the category “Marketing Campaign of the Year” Mediengruppe RTL Deutschland the digital CRM technology provider artegic got the International Business Award in Gold for the TV NOW customer acquisition campaign for the best campaign of a media company. The video on demand service TV of the…
On 13.-14. September the digital economy fair dmexco will open its doors again in Cologne. At booth A040 in hall 6 the digital CRM provider artegic AG will be showing ELAINE® SIX, the next generation of the award-winning digital marketing suite ELAINE. Usability, real-time cross-channel customer centricity in the customer journey and the consistent implementation…
Dutch software investor Main Capital Partners B.V. has invested in digital marketing automation provider artegic. artegic is the leading German specialist supplier of standard software for real-time marketing automation via email and mobile. The company operates one of the largest software-as-a-service (SaaS) platforms for digital marketing in Europe. artegic, consultancy and technology provider of digital…
