Marketing automation is firmly linked to the use of personal data. Companies with little or no usable data usually prioritise building their database and postpone the topic of marketing automation. But building the much-discussed 360° customer view is not realistic for many companies. Complexity needs to be reduced. Even simple marketing automation use cases with…
So far, email marketing has survived all market changes and has even been able to use them positively in most cases. Market figures show: Email marketing has experienced and It experienced and continues to experience a continuous upswing. But what opportunities, what gains, what developments and what changes will email marketing experience in the future?…
bank99, which belongs to the Austrian Post, relies on the ELAINE Customer Engagement Platform. bank99 uses ELAINE for email marketing activities at all relevant touchpoints in the banking customer lifecycle: address acquisition, newsletter mailing, onboarding of new users and customers, and numerous automated lead nurturing automations in sales. For bank99, email marketing is not only…
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best time to use his attention and send him a welcome series. The reasons why a user subscribes to your…
Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the integration of mobile usage contexts…
The first purchase in the online shop should not have been the last. To prevent this, there are many possibilities that marketing automation can easily realize to strengthen the customer loyalty. Everyone knows the order confirmation in the mailbox after a purchase. It is usually the first impression that gives the recipient information about the…
Employee Onboarding is more important than ever because of the changing labor market. The idea of working in the same company over decades is nowadays the least desirable for the fewest employees. With a good introduction, however, companies can nevertheless bind their employees at an early stage. Marketing automation makes it easy to design the…