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By Stefan von Lieven As a founder and CEO in email marketing for more than 20 years – arguably the channel most often declared “dead” in the history of digital business – I’ve learned to stay remarkably calm whenever someone announces that “XYZ is dead.” So now SaaS is dead? Not quite. What is different…
Data has become an indispensable part of modern marketing. Customers expect a personal, relevant, and data-driven approach. At the same time, legal pressure is increasing. Anyone who wants to communicate successfully needs a solid understanding of how data may be collected and used. This blogpost highlights what is permitted specifically in Germany. Why legally compliant…
Personalization delivers its full value when people help shape the content and manage their settings. “Empower your customer” means involving customers in both communication and personalization. This creates transparency, relevance, and an improved brand experience at every touchpoint. According to McKinsey, 76 percent said that receiving personalized communication was a key factor in considering a…
Companies are increasingly relying on omnichannel communication to reach their customers in a targeted way. Those who communicate consistently via channels such as email, mobile push, SMS, WhatsApp, and even print, and who make offers at the right time in the right context, not only increase brand loyalty but also boost revenue. An analysis of…
In digital marketing, the continuous optimisation of email campaigns is crucial to achieve the best results. However, traditional A/B testing can be time-consuming and is not always accurate enough to fully understand customer needs. This is where artificial intelligence (AI) comes into play. AI-based testing methods enable automated and more precise analysis of email campaigns…
In marketing, there are many ways in which companies can reach and retain their customers. Transactional emails are an often underutilised but extremely effective tool for marketers. In this article, we will show you why these mailings are invaluable for email marketing, communication with customers and the customer experience. Transactional emails are automated emails that…
In digital marketing, the ability to continuously optimize strategies is critical to success. In email marketing in particular, fine-tuning content and strategies can have a significant impact on performance. A recent survey of marketers conducted by ELAINE provides interesting insights into the relevance of testing in email marketing. Here we take a closer look at…
Does anyone still shop online these days without looking for a discount code before placing an order? Don’t we all take every opportunity to save money when shopping? For companies, discount codes are an effective way to attract customers, increase sales and raise brand awareness. But how do you actually use discount codes effectively in…
Even in the age of social media and other digital channels, email marketing remains one of the most effective methods of engaging with and reaching customers. But at a time when attention spans are short and competition for consumer attention is intense, marketers need to find creative ways to stand out from the crowd and…
In the world of digital marketing, customer engagement has become a key component for the success of brands. It is no longer just about reaching potential customers, but rather about building and maintaining a relationship with them. It is crucial for marketers to understand the dynamics of customer engagement and develop effective strategies to reach…
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