|
|
In digital marketing, the continuous optimisation of email campaigns is crucial to achieve the best results. However, traditional A/B testing can be time-consuming and is not always accurate enough to fully understand customer needs. This is where artificial intelligence (AI) comes into play. AI-based testing methods enable automated and more precise analysis of email campaigns…
In marketing, there are many ways in which companies can reach and retain their customers. Transactional emails are an often underutilised but extremely effective tool for marketers. In this article, we will show you why these mailings are invaluable for email marketing, communication with customers and the customer experience. Transactional emails are automated emails that…
In digital marketing, the ability to continuously optimize strategies is critical to success. In email marketing in particular, fine-tuning content and strategies can have a significant impact on performance. A recent survey of marketers conducted by ELAINE provides interesting insights into the relevance of testing in email marketing. Here we take a closer look at…
Does anyone still shop online these days without looking for a discount code before placing an order? Don’t we all take every opportunity to save money when shopping? For companies, discount codes are an effective way to attract customers, increase sales and raise brand awareness. But how do you actually use discount codes effectively in…
Even in the age of social media and other digital channels, email marketing remains one of the most effective methods of engaging with and reaching customers. But at a time when attention spans are short and competition for consumer attention is intense, marketers need to find creative ways to stand out from the crowd and…
In the world of digital marketing, customer engagement has become a key component for the success of brands. It is no longer just about reaching potential customers, but rather about building and maintaining a relationship with them. It is crucial for marketers to understand the dynamics of customer engagement and develop effective strategies to reach…
The tracking of personal data on the internet is common worldwide and an important part of marketing measures. However, some companies collect considerably more data than is necessary. Apple now wants to decisively counter this phenomenon and will therefore introduce a new function with iOS 17 that will significantly strengthen data protection. Advertisers might not…
Abandoned shopping baskets regularly cause displeasure in online shops. To get customers back into the shop, you can automatically send a reactivation email to shopping basket abandoners – or you can send an SMS, a mobile message or a push notification. In this article we present a practical use case: Mobile Omnichannel against shopping cart…
Has a customer not been in touch for a long time? Then it’s time for reactivation! Learn how emails and SMS help to renew customer connections. Because not only can you reactivate with emails, mobile channels such as SMS or mobile messenger also work well here. In this article, we give you clever tips on…
Sending customers a birthday wish is one of the classics in digital dialogue marketing. It is even more classic to send the wishes by email. But mobile channels such as SMS or mobile messenger are also suitable for wishing your customers a happy birthday, and this will make you stand out even more. Read here…
