The Marketing
Engineers’ Blog
The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of all companies will…
German internet users spend most of their time in social networks: 192 hours per months (source: tobesocial). This is approximately 6.36 hours per day when users can be reached through social media marketing. The importance of this type of marketing is continuing to increase. It is not surprising that one…
In May 2016, the digital conference re:publica celebrated its tenth anniversary with over 8000 visitors and 770 speakers. Whether influencer marketing, messaging apps, virtual reality or the much invoked digital transformation: the re:publica has developed into an essential indicator of digital trends. We were there and would like to present…
A media break in (email) marketing always means a higher bounce rate . What if there didn’t have to be a break? The solution could be interactive emails as these do not require the user to click on a link in order to reach the landing page. To do everything in…
According to the Gartner Hype Cycle for the evaluation of technology trends, virtual reality has reached the so-called “Path of Enlightenment” phase. It might sound esoteric, but it just means that the media hype is dying down, now it’s about the practical implementation with a realistic view of the benefits…
A receipt is a confirmation for the reception of a service. The retailer confirms to the customer that he has met his obligations. In the following years, mobile payments will most likely increase thanks to NFC chips in the different devices. The wallet would become redundant and e-receipts will become…
Internet connection has increasingly becoming a standard equipment in cars and other vehicles. This means, a large number of digital services will become available to drivers while at the same time, potentials for new business models, not only for automotive suppliers, arise. In this article, we will discuss the new…
Push notifications from apps have become a vital channel in direct digital marketing. No wonder, as push notifications show extraordinarily high interaction rates and can be used very effectively to respond to triggers in mobile contexts. We will demonstrate what push notifications in digital marketing can do, for which applications…
No direct digital marketing without data. If you wish to approach a customer, e.g., via email marketing, you will need at least his email address (and his consent to use it for marketing purposes). For truly customer-centred marketing, you will need more data to obtain e.g., information on the customer’s…
On 28th January at the initiative of the Council of Europe, the European Data Privacy Day will take place for the 9th time. Goal of the Data Privacy Day is to strengthen the data privacy awareness with consumers in the EU. For companies, data privacy is not only a legal…