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Successful customer communication today must do more than simply convey information. It thrives on standing out with relevant personalisation and creating experiences that feel truly personal rather than mechanical. ‘Delight your customer’ means exactly that: designing customer experiences that surprise positively, leave a lasting impression and trigger genuine enthusiasm. Emotionality in the customer experience…
Personalization delivers its full value when people help shape the content and manage their settings. “Empower your customer” means involving customers in both communication and personalization. This creates transparency, relevance, and an improved brand experience at every touchpoint. According to McKinsey, 76 percent said that receiving personalized communication was a key factor in considering a…
Technology, data, and emotion are merging to create a new era in marketing. Our latest infographic highlights five key facts that illustrate how artificial intelligence, personalization, and cross-channel strategies are shaping the customer experience. From AI-powered shopping assistants and automated content to email as the loyalty champion – these trends reveal what successful customer engagement…
Companies are increasingly relying on omnichannel communication to reach their customers in a targeted way. Those who communicate consistently via channels such as email, mobile push, SMS, WhatsApp, and even print, and who make offers at the right time in the right context, not only increase brand loyalty but also boost revenue. An analysis of…
On Monday, September 15, 2025 at 7:00 PM, Apple begins rolling out iOS 26 in Germany – ushering in the most significant design update since iOS 7. With the new Liquid Glass Design Language and integrated on-device AI, Apple users are entering a new era. Notably, Apple is also changing its naming convention – mirroring…
Today, personalization begins where companies truly understand what their customers are interested in, how they behave – and what they expect. The numbers are clear: 71% of consumers already expect personalized interactions, while 76% feel frustrated when they don’t receive them. Companies that excel at personalization achieve, on average, 40% more revenue than their competitors…
How relevant is email marketing in retail – and what does the latest data show? Our new infographic presents five compelling facts that prove why email marketing is indispensable for retailers today. Based on recognised studies, it highlights the role of personalisation, automation, and cross-channel customer engagement in retail. The figures clearly show that if…
How relevant is email marketing for businesses really – and what do customers think about it? This infographic uses five facts to highlight how important emails are for businesses that want to build a dialogue with their customers. Based on recognized studies, these facts show why email remains an indispensable communication channel, what role personalization…
In today’s fast-paced digital world, many companies are rethinking their marketing technology strategy. Traditional, monolithic marketing platforms are becoming increasingly less important, with more and more companies turning to Composable MarTech Stacks instead. This modular architecture enables marketing departments to flexibly and individually configure their technology environment. The potential of this approach is particularly impactful…
Whether it’s policies, contract changes, or account statements – every day, banks and insurance companies send thousands of documents by mail. But this analog process is not only time-consuming and expensive; it also no longer meets the expectations of digitally savvy customers. In an industry where trust and efficiency are paramount, switching from physical mail…
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