We are sure that you have a lot to tell your customers. So many attractive offers, exciting content, irresistible discount promotions, etc. are waiting to be presented to the customer. Why not use your marketing automation campaigns for that? Because marketing automation thrives on context. The communicated content must always fit the current context of…
Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS). Use loyalty cards or location-based services to identify your customers at the POS and send them a purchase confirmation after a purchase, including a digital receipt, loyalty information, vouchers, cross- & up-sells…
The digital CRM consulting and technology provider artegic and the software provider for data analysis and automation Apteco GmbH have started a partnership. The jointly developed API allows a seamless integration of ELAINE’s Realtime CRM automation technology from artegic with the data analysis software FastStats Discoverer from Apteco. The data analysis software FastStats Discoverer enables…
Digital CRM provider artegic is releasing ELAINE SIX, the next generation of the award-winning digital marketing suite from ELAINE. ELAINE SIX combines the highly customer-centric approach of CRM with state-of-the-art marketing capabilities. Both real-time and automatization enable optimum individualization of the message, depending on the time, context and content. ELAINE SIX helps innovation-driven companies achieve…
PAYBACK (an American Express company), Germany’s leading loyalty programme as well as largest multi-channel marketing platform and artegic, consulting and technology provider for digital CRM, expand their collaboration. In addition to operating the e-dialogue platform for newsletters and campaigns, PAYBACK is now looking at realising new and innovative applications. PAYBACK is one of the largest…
Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also…