The Marketing
Engineers’ Blog
Push notifications from apps have become a vital channel in direct digital marketing. No wonder, as push notifications show extraordinarily high interaction rates and can be used very effectively to respond to triggers in mobile contexts. We will demonstrate what push notifications in digital marketing can do, for which applications…
No direct digital marketing without data. If you wish to approach a customer, e.g., via email marketing, you will need at least his email address (and his consent to use it for marketing purposes). For truly customer-centred marketing, you will need more data to obtain e.g., information on the customer’s…
On 28th January at the initiative of the Council of Europe, the European Data Privacy Day will take place for the 9th time. Goal of the Data Privacy Day is to strengthen the data privacy awareness with consumers in the EU. For companies, data privacy is not only a legal…
The trend of viral marketing is commonly associated with social media platforms such as facebook, twitter etc. This is hardly surprising as the intensity of the virality is easily trackable by means of likes and the sum of shared content. However, we should not underestimate the significance of email forwarding:…
We take a look back at the social media marketing year 2015 and summarize 10 important social media marketing facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing.…
No digital economy without data. No modern marketing without data. We take a look back and summarize 10 important big data facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital…
Also in 2015 email marketing was the most important digital marketing channel. We give a retrospect and gathered 10 important facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll…
Mobile gained more and more relevance also in 2015. We take a look back and summarize 10 important mobile marketing facts in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll…
The digital transformation is the biggest challenge for companies of all types in the next years. We take a look back at the year 2015 and gathered 10 important digital transformation facts in an infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date…
Throughout the e-commerce lifecycle, there is a large number of triggers waiting which, with the right direct marketing measures, can be used to activate, retain and emotionalise customers. Each trigger opens the chance to positively influence a customer through communication. Triggers cannot only be found in marketing contexts, but also…