The Marketing
Engineers’ Blog
We have summarized the 5 most important digital marketing trends (+ a bonus trend) until 2022. For a more detailed description of the trends, download our trend report at the end of the article. Trend 1: Realtime customer centricity – Focus on the customer In order to meet the demands…
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors which you can test in email marketing. Send time (date and time) Send frequency…
Interactivity is one of the most important success factors in digital marketing. Interactivity means that customers have to become active in order to reach the desired goal. Common examples of interactive content in digital dialogue marketing are surveys, configurators, or dynamic infographics. Instead of merely consuming passively, customers actively engage…
Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards of data protection and data security are not only a duty, they are also…
Testing is one of the most effective optimisation methods in email marketing. Let us introduce you to various testing procedures, from simple to complex. Split-Run (A/B-Tests) The split run is a very simple test procedure. As the name suggests, you separate your distributor into two parts. One half receives variant…
Incentives can be an effective way to convince your users to subscribe to your newsletter. They can even help to attract new customers and generate additional revenue (e.g. free shipping for first orders). In this article we will introduce you to various incentives. What are Incentives Incentives are attractions that…
Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this context.This works even if the data quality is poor, because self-learning algorithms are becoming…
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far greater uplift in results. This is where testing stands out in particular. With the…
Do you know the average click rate of your marketing and service emails? If not, you should find out quickly. After all, the click rate is one of the most important parameters for optimizing your email marketing. The more customers click on the buttons, articles, links, etc. in your emails,…
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips for you on how to avoid the spam classification of legitimate emails. 1. Check…