The Marketing
Engineers’ Blog
What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as with classic marketing emails. Use the findings to evaluate your transaction communication, to analyze…
How do you reduce scattering losses in e-mail marketing? Through individualization? Generally, yes, but much simpler yet equally effective is the “classic” segmentation of your distribution lists into different target groups. In this article you will learn about what you need to keep in mind. What is segmentation? In the…
A special feature of marketing automation campaigns is that they are usually not set and scheduled, but are rather controlled by triggers that are activated at different times for each customer. This leads to the risk of overlapping marketing automation campaigns. We show you how to avoid this. Some examples…
Transactional emails are the perfect occasion to make your customers additional offers matching the transaction. Cross-sells are offers that complement the product purchased, e.g. matching shoes to a dress, e-books to an e-book reader or day trips to a trip. Up-sells are higher-priced versions of the purchased product, e.g. a…
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other marketing emails. Use all available data for personalization e.g. CRM data: Customize content according to,…
How much revenue you are losing everyday due to shopping cart abandonments? On average, over 60% of shopping carts are abandoned. With a marketing automation series, you can win some of them back. Marketing automation: reminder to the customer There a many reasons why customers abandon a shopping cart. Shipping…
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific technology apps. There is a central technology, e.g. artegic ELAINE in email marketing, but…
Ugly text mails or confusing, inflexible transactional mails? Do you suffer from the standard templates of your backend that were implemented at some point? Instead, use flexible HTML templates that you can customize yourself. Design your transactional mails as high quality as your marketing mails to give your customers a…
The new study Disruption – how the 2020 pandemic changed email shows the impact of the COVID-19 pandemic on email marketing in the short and long term. In addition to the developments that have occurred due to the first wave of the pandemic, the study looks at long-term developments and…
Has a user subscribed to your newsletter, you’ll assume that he is going to open it regularly and interact with it – ok, maybe not with every single issue. What about the inactive suscribers who haven’t responded over a longer period and haven’t unsubscribed either? What are the common reasons…