The Marketing
Engineers’ Blog
Companies in the digital economy collect more and more data every day. There are different data types with different meanings, which must be handled differently. Often, however, there is confusion, so we want to clarify the difference between first party, second party and third party data. The difference between first,…
Often the terms data, information and knowledge are used synonymously. The meaning, however, is not the same, so in this article we want to define the terms, separate them from one another, and show their connection. In order to understand where the differences and the connections between data, information and…
That customers unsubscribe from newsletters or similar programs can have different reasons. Nevertheless, it is helpful not to always look for that reason on the unsubscribers side, but first of all by yourself. Mostly there is still much potential for improvement to keep subscribers. That is why we have gathered…
Email marketing is still the most relevant online channel with the highest ROI of all marketing activities (DMA). 2.6 billion people worldwide have an email account (Litmus). In Germany 80 percent use email services regularly (WFA / OWM). In this article we don’t only show why the channel is so…
E-mail marketing has the greatest ROI of all marketing measures. Especially for non-profit organizations, which are limited in their budget, this is a decisive factor. A quick and efficient way to connect with prospective donors and helpers. That is why we collected some tips and potentials related to e-mail marketing…
We take a look back at the Data year 2016 and summarize 10 important Data Facts 2016 in a comprehensive infographic.
The buying behavior has changed, that is not to question. Every consumer is looking for the best deal both online and offline. For this reason, it becomes more and more common nowadays that a product is not bought at the same place where the customer previously informed himself about it.…
We take a look back at the Mobile Marketing year 2016 and summarize 10 important Mobile Marketing Facts 2016 in a comprehensive infographic.
The use of WhatsApp as a marketing channel can be worthwhile. The inexpensive and fast app is especially suitable to get in personal contact with younger generations. Despite the legal situation is still difficult, some companies have already shown examples that not just caused results for the companies but also…
We take a look back at the Social Media Marketing year 2016 and summarize 10 important Social Media Marketing Facts 2016 in a comprehensive infographic.