The Marketing
Engineers’ Blog
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far greater uplift in results. This is where testing stands out in particular. With the…
Do you know the average click rate of your marketing and service emails? If not, you should find out quickly. After all, the click rate is one of the most important parameters for optimizing your email marketing. The more customers click on the buttons, articles, links, etc. in your emails,…
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips for you on how to avoid the spam classification of legitimate emails. 1. Check…
The greatest recognition value for brands is offered by their logos. Hardly anyone in the world does not know the 3 stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Use the power of your logos also in email marketing. By means of trustedDialog and/or…
Companies are operating in increasingly saturated markets in which new competitors are constantly pushing their way into the market. On one hand, this is due to the globalisation of markets. International companies are also active on the European or German market, even without a physical presence. On the other hand,…
Do you know how high the opening rates of your marketing and service emails are? If not, you should find out quickly. After all, the opening rate is one of the most important parameters for optimizing your email marketing. The more customers open your emails and the higher the opening…
Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with best-in-class approaches to customer experience and all providers are measured against these. An essential…
The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from being registered for a newsletter by an unauthorised person – via a freely accessible…
Trigger mails are sent automatically in response to events in the customer life cycle. Due to the direct reference to an event you have a particularly high relevance for your customers. We present five types of trigger mails that you can implement with little effort and with which you can…
Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company communication.Staff information, invitations to events, announcements of the management, information about employee programs etc.…