ELAINE Blog

The Marketing
Engineers’ Blog

The End of Unilateral CRM – Taking Into Account The Complexity of Customer Relationships

The Customer Relationship Management – CRM – should control the relationship between customers and companies. Increasing customer expectations and the growing speed in which customers interact substantially affect the CRM. Another important trend beyond data understanding and speed of analysis in interactions is challenging companies. This type of relationship between…

READ MORE

Responding to Behaviour in Real Time – From Campaign Management to Realtime Marketing Automation

In digital direct marketing, a paradigm shift has taken place from campaign-centred communication to customer-centred interaction. The speed with which customers interact in this communication is also increasing rapidly. When dealing with mobile, “always on” customers, truly customer-centred communication means responding to customer behaviour in real time and including previously…

READ MORE

Customer-centric Experience – Digital Direct Marketing Takes the Lead in the Transformation

The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of all companies will…

READ MORE