Retrospect: 10 Important Marketing Automation Facts 2016
We take a look back at the Marketing Automation year 2016 and summarize 10 important Marketing Automation Facts 2016 in a comprehensive infographic.
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Retrospect: 10 Important E-Mail Marketing Facts 2016
We take a look back at the E-Mail Marketing year 2016 and summarize 10 important E-Mail Marketing Facts 2016 in a comprehensive infographic.
B2B Event Promotion With Marketing Automation
Organisers of webinars, conferences and other B2B events are faced with a number of tasks: They must find prospective customers for the event, generate registrations, take care that the registered users actually assist the event, and potentially contact the participants again subsequently to the event. We will show you how…
Inspirations and impressions from the Web Summit 2016
At this year’s Web Summit in Lisbon (07.-10. November 2016), 53,056 visitors from 166 different countries were represented. With more than 600 speakers, founder Paddy Cosgrave has created the largest Web Summit ever, where 1,500 start-ups met 7700 CEOs. The theme spectrum covered everything that is currently relevant in the…
5 digital Marketing Trends 2018: Management Summary
We summarized 5 digital Marketing Trends 2018. Trend 1: Customer-centric Experience – The Digital Dialogue Takes the Lead in the Transformation The digital transformation is led by a radical customer focus in marketing. Customer demand for of a best-in-class experience and personal appreciation can only be achieved in marketing in…
Prognosticating the Future With Predictive Analytics
Predictive analytics puts information gained from data in correlation in order to forecast events which are likely to take place. In economy, especially in marketing, there are many possibilities. More and more companies are recognising this as a competitive advantage. According to Forbes, 89% of marketers have predictive analytics on…
The End of Unilateral CRM – Taking Into Account The Complexity of Customer Relationships
The Customer Relationship Management – CRM – should control the relationship between customers and companies. Increasing customer expectations and the growing speed in which customers interact substantially affect the CRM. Another important trend beyond data understanding and speed of analysis in interactions is challenging companies. This type of relationship between…
Geo-fencing, Beacons, Location-based – Mobile Contexts and Touchpoints Set the Pulse
According to an online study by German TV broadcasters ARD/ZDF, 78% of all German onliners (30.7 million people over the age of 14) are already using the internet on a smartphone. However, for many companies mobile marketing still means only adapting measures known from the desktop internet for mobile usage.…
Smartwatches, Wearables & Internet of Things – New Terminal Devices, New Touchpoints, New Connections
The Internet of Things – the linking of smart products is tipped off as the next big revolution in information technology. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole industries, supply chains and competition rules. These changes also…
Infographic: No More Marketing Without IT – Gartner CMO Report
Gartner has published a study (CMO Spend Survey 2015-2016) in which 339 marketers from different sectors were questioned. The respondents whose marketing budgets totalled 385 million dollars came from Canada, the US and the United Kingdom. Only marketers from companies whose turnover was over 500 million dollars per year, were…