ELAINE Blog

The Marketing
Engineers’ Blog

From Big Data to Right Data

Big Data is on everyone’s lips. The amount of data processed through companies, agencies and other institutions, is continuously growing. In 2020, worldwide 44 zettabyte of data will be sent. In 2013 it was 4,4 zettabyte. 22 % of it was useful and could be employed for marketing activities according…

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