The Marketing
Engineers’ Blog

Local marketing for insurance companies: Empowering agents to do their own email marketing

Insurance companies usually have the marketing power for extensive campaigns: Budget, personnel, technology. But they often lack a direct line to (potential) customers. This is provided by agencies, which in turn have no resources for their own marketing. How do you get both sides together? How can agencies use the…


The ten most important triggers for marketing automation mails

Birthday greetings, after-sales campaigns, welcome emails or back-in-stock alerts: all of these and many more are triggered emails that are sent via marketing automation, perfectly fitting to a specific event. The most diverse occasions can trigger those highly personalised mails. We present the ten most important triggers for marketing automation…