The Marketing
Engineers’ Blog
Marketing automation is firmly linked to the use of personal data. Companies with little or no usable data usually prioritise building their database and postpone the topic of marketing automation. But building the much-discussed 360° customer view is not realistic for many companies. Complexity needs to be reduced. Even simple…
We all know it. Every day we receive countless newsletters and promotional emails with seemingly unbeatable offers. With this flood of information and overflowing inboxes, it is important to stand out from the crowd. Within seconds, recipients decide whether to open your email or not. In many cases, optimising subject…
There are many factors to consider in email design. But do you also consider accessibility in your email marketing? Worldwide around 650 million people have a disability, approx. 246 million of them are blind or visually impaired. Through barrier-free design, these people can also use your newsletters, transactional emails and…
Unsubscribes are the horror of many email marketers. But unsubscribes are not always bad. No one needs recipients in their mailing list who do not contribute any value. However, unsubscribes are problematic when the recipients, for example, have regularly generated sales in the past and/or have the potential to do…
New year, new trends – new developments are also predicted for email marketing. Among the announced email marketing trends 2023, there are new topics this time, others look familiar. But even if a few of the trends 2023 don’t seem entirely new, they have adapted to the latest developments and…
A sustainable customer relationship, a consistently positive customer experience, a perfect customer journey, being able to address users with the right content at the right moment – that’s what marketing teams strive for. Goals that remain unattainable without user data. But the end of third party data is coming, the…
Newsletter, private mail or transactional mail? Some email clients sort incoming messages directly into the right category. Because email apps and clients are becoming more and more comprehensive and powerful: providers are aggregating more and more capabilities into the clients and apps and offering services that go beyond reading and…
Loyalty programs are an effective tool to strengthen customer retention. This means a strong customer relationship and high customer satisfaction. Therefore, a well-established loyalty program that regularly activates and incentivizes customers can be a key competitive advantage today. In this article, we give an insight into the use of bonus…
Insurance companies usually have the marketing power for extensive campaigns: Budget, personnel, technology. But they often lack a direct line to (potential) customers. This is provided by agencies, which in turn have no resources for their own marketing. How do you get both sides together? How can agencies use the…
Marketing without data has become almost unthinkable. But why is the use of third-party data problematic in the future and how can marketers still obtain data? Companies will probably have to build up their own databases. Email will play a major role in this. The relevance of data in marketing…