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Classic or common advertising measures, such as discount promotions, can of course also be distributed in mobile marketing channels. SMS, push notification or mobile messages: these formats are just as suitable as newsletters as e-mails. In our article, we show you how you can cleverly use “classic” advertising measures in mobile channels. Just like email,…
Surveys can be conducted for various purposes: Satisfaction surveys (asking for referrals), market research, data collection to individualise your cross-channel communication, etc. In our article, we show you how you can effectively use mobile channels to conduct surveys. Mobile channels are suitable for surveys in various contexts. They work especially well offline shortly after the…
“The item you want is currently out of stock” – this is certainly not the kind of message customers like to read. In the worst case, the customers look around in other shops or the order is simply forgotten. In our article, we show you the tricks you can use to avoid such churn. If…
“Your order is now ready for collection!” – customers are sure to enjoy reading this message. Send such Click & Collect notifications as SMS, push notification or via another mobile channel. Click & Collect is the trend in the omnichannel marketing mix. Here we show you how to make the most of ready-to-collect goods for…
Address your customers not only at the right time, but also at the right place and via the appropriate mobile channel. This is possible with location-based marketing. This article explains how you can integrate location-based marketing into your mobile omnichannel marketing mix. Direct approach, very close to the point of sale: With location-based marketing, you…
Following our article Transactional messages in the mobile omnichannel marketing mix, we present another effective use case for mobile channels in digital dialogue marketing: Alerts. Find out in which contexts it is best to send alerts as SMS or mobile messages. SMS and mobile messages are particularly suitable for time critical messages. These include, for…
In our article Email marketing in the mobile omnichannel marketing mix, you can read what constitutes a mobile omnichannel marketing mix and why email has a firm place here. In this article, we will now present an effective use case for mobile channels in digital dialogue marketing: It’s about transactional messages. We give you tips…
Omnichannel marketing is not the same as multi- or cross-channel marketing. When email marketing merges with mobile dialogue marketing channels such as SMS, push notification and/or messenger, then we are talking about mobile omnichannel in digital dialogue marketing. Here, a single customer view and real-time-capable processes make up omnichannel marketing. Find out why email belongs…
