Gaining as many opt-ins as possible is a critical success factor in email marketing campaigns. However, the focus should also be on retaining existing contacts and preventing unsubscribes. In this post, you’ll find six tips for alternatives to unsubscribing. 1. Frequency There are various reasons why users unsubscribe from a newsletter. The most common…
A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails. 1. Announce double opt-in-mail Announcing the double opt-in email…
Generating as many opt-ins as possible for successful email marketing campaigns often requires creativity. In our last post we showed how to win opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. This time we are looking at address acquisition via affiliates, print and out of home. 1. Affiliates Affiliate marketing, using third party…
There are many ways to generate opt-ins for your email marketing through your own channels. We show you how to win additional opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. 1. Partnered newsletters & standalones Ads in a wide variety of formats can also be booked in thematically matching newsletters from other companies.…
Winning opt-ins is essential for a succesful and lasting email marketing. In this post we show you how to win opt-ins with raffle boxes, registrations at terminals, registrations via tablet, write-in lists, participation cards, receipts and photo boxes – directly at the point of sale. 1. Raffle Box A business card box, combined with…
Opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with display ads, Facebook & Instagram lead ads, Twitter lead generation cards, LinkedIn & Xing ads as well as Google ads. 1. Display ads The classic display or banner ad offers a…
Email marketing is permission marketing. This is why opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with mobile contexts, like QR-Codes, SMS/ messenger inbound, chatbots, bluetooth, registration for wifi and apps. 1. QR codes QR codes are displayed in almost…
Winning opt-ins is a fundamental part of email marketing, because the consent of as many users as possible to receive marketing emails is crucial for the success of your email marketing measures. One possibility for winning opt-ins is the referral. If your users relish certain topics or offers it is very likely, that their friends…
Opt-ins are one of the key success factors in email dialogue marketing. The more contacts that have agreed to be marketed by email, the greater the leverage in all measures. It is particularly your own contact points with the potential target group at which you should consistently acquire opt-ins. In this post, we show you…
The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from being registered for a newsletter by an unauthorised person – via a freely accessible form. Even arbitrarily registered opt-ins…