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People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily have to equal mass advertising. A new generation of modern cross-channel dialogue marketing technology makes it possible to integrate print…
“Ok Google, how is the weather today?” Our little personal all-rounder, our assistant in situations of all kind, the smartphone answers many questions like that one – daily. Many people have not left their house without their mobile device in a very long time, in short, mobile is important and everywhere. Most users are looking…
When used correctly, push notifications have a major impact on the success of an app. However, if the content or the frequency annoys the recipient, he will delete the app. Therefore, they are a sensitive topic where balance and frequency are crucial. In this article, we explain the challenges that push notifications face and how…
Messenger services are ubiquitous nowadays; they are the new way to communicate for the younger generation. Because these communication channels are such an important part of our lives and help us to stay in touch, this article dives into the future world of messengers. Let us take a look at the status quo first and…
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number…
This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number…
In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to generate leads at all touchpoints…
Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the integration of mobile usage contexts…
In the first blogpost, we explained how transaction mails are useful for marketing purposes. This second blogpost explains the most important criteria that are significant for sending successful transaction mails. It is very important to pay attention to these criteria, because, like the positive aspects, negative ones (e.g., non-functioning delivery) are also perceived by the…
Far too often the potential of Transaction mails is not used in marketing, although the opening rates are extremely high and the customer even expects the email. In the first part of this blog post, which is separated into two parts, we would like to clarify the potential of transaction mails and the opportunities that…
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