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PAYBACK considers email marketing one of the most important digital communication channels when reaching millions of customers with its offers. The success factor is the customer-specific personalisation of relevant partner offers. To achieve this, all newsletter campaigns by PAYBACK will be managed centrally via artegic’s ELAINE FIVE Online Dialogue CRM. With this automated content processing…
German technology and consulting provider of online CRM, artegic AG, premiers dynamic emails, which adapt automatically in real-time, depending on whether they are opened on a PC or mobile terminal device. The aim is to optimise the display on Smartphones, without zooming and horizontal scrolling, by providing large touch screen compatible response elements”. Mobile email…
The ability to measure the user behaviour of each individual email marketing subscriber is an important tool for relevant and target-specific communication. Click profiles, for example, help to identify interests and serve these better. In practice, however, companies face a dilemma when it comes to the legally compliant collection and processing of personal response data.…
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to loose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework. For the year end, we have summed up a preview of what will…
eCRM consulting and technology provider artegic AG, strengthens and expands its international presence with a new office in Italy. The German company is opening new offices in Milan and Merano and building a local service and sales team. The aim of the expansion is to further exploit European markets for the online CRM technology ELAINE,…
KAISER+KRAFT EUROPE, leading mail order specialist for office equipment, is introducing consulting and technology by German eCRM provider artegic. The highly integrated email dialogue marketing platform based on the ELAINE Online Dialogue CRM is being introduced in Germany, Sweden and Switzerland before its expansion into all 37 international affiliates of the KAISER+KRAFT EUROPE brand, as…
artegic AG integrates eCRM solution in international marketing of ICT service provider. PC-WARE, one of the leading manufacturer-independent ICT service providers in Europe trusts in German technology provider artegic for its online dialogue marketing. Based on the eCRM solution ELAINE FIVE, all branches of the PC-WARE group in 18 countries are now receiving a central…
eCRM solution supports SAP-based service processes artegic’s new ELAINE FIVE Online Dialogue CRM offers industrial enterprises with centralised SAP infrastructures a compatible interface with this new version of eCRM software. By linking SAP R/3 and SAP XI, bi-directional data transfer will become possible, e. g. from profile or transaction data. artegic has thus created a…
German eCRM provider artegic expands its consultation offering. Roland Wunderlich is now supporting artegic’s customer consulting. The 42 year old IT specialist and graduate in Commercial Studies will be working as Senior Consultant in the project development department of eCRM consulting and technology provider artegic. Roland previously worked as consultant at IBM, Deloitte and PriceWaterhouseCoopers.…
Swiss Post Solutions will, in future, use the ELAINE e-CRM software suite of artegic AG in the areas of e-commerce and CRM & loyalty programmes. The main objective of the full service outsourcing service provider is to allow its customers to handle campaigns, to expand a dialogue-oriented tailored customer approach and to optimise customer data…
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