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Do you know how high the opening rates of your marketing and service emails are? If not, you should find out quickly. After all, the opening rate is one of the most important parameters for optimizing your email marketing. The more customers open your emails and the higher the opening rate, the more customers are…
Trigger mails are sent automatically in response to events in the customer life cycle. Due to the direct reference to an event you have a particularly high relevance for your customers. We present five types of trigger mails that you can implement with little effort and with which you can quickly achieve initial results. In…
CosmosDirekt, the largest direct insurer and largest risk life insurer in Germany, relies on solutions from the digital CRM consulting and technology provider artegic AG for its digital dialogue marketing. The main focus of CosmosDirekt’s digital dialogue marketing is the cross-selling of different insurance products as well as a direct and individual approach to individual…
CEWE, Europe’s leading photo service and successful provider in the business field of commercial online printing, relies on solutions from CRM consulting and technology provider artegic AG for digital dialogue marketing. The core of the application is a digital dialogue marketing platform fully integrated with SAP CRM. CEWE relies on the ELAINE technology from artegic…
RTL interactive GmbH relies on consulting and technology from the real-time CRM provider artegic AG for customer loyalty and customer activation for the Video on Demand Service TV NOW. The aim is to enable integrated, customer-centric, digital dialogue as part of customer lifecycle communication. The core of the solution is a customer-centric 360° database, in…
The digital CRM consulting and technology provider artegic AG has appointed Bernd G Weber as CFO/COO to the Executive Board effective 15 August 2019. Bernd G Weber has many years of experience in finance, operations and sales in the IT and digital economy. After working for T-Systems, Deutsche Telekom, Roland Berger and Unilever, he was…
Detlev Louis Motorrad-Vertriebs GmbH, Germany’s largest retailer and mail order company for motorcycle clothing and accessories, will rely on solutions from digital CRM consulting and technology provider artegic AG for its digital dialogue marketing in the future. As part of a strategy for consistent customer centricity, Detlev Louis Motorrad-Vertriebsgesellschaft mbH relies on the real-time marketing…
As Head of Operations, Elena Schmidt is responsible for the management of professional services at marketing automation provider artegic AG. The graduate in business administration has extensive experience in project management, business development, and procurement in the digital and technology environment. Before joining artegic AG, Elena Schmidt has worked in management and senior positions at…
BMW Group Central and Southeastern Europe (BMW CS) and artegic AG were awarded the golden German Stevie Award 2020 in the category “Marketing Campaign of the Year – Automotive – Aftermarket”. The award is presented for the marketing automation campaign “Car Handover Anniversary Mail”. The German Stevie Award is awarded every year to particularly outstanding companies. Awards…
Customised offers and integrated success measuring via the ELAINE email marketing platform of German eCRM servive provider artegic AG. Home shopping channel QVC plans to base its email marketing on the ELAINE Email Marketing Suite of German software producer artegic AG. QVC aims to improve marketing controlling, as well as future customisation of its product…
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