Results and expenditure of email marketing campaigns are often not directly related. One of the reasons is that companies often only focus on coverage and image. However, efficient email marketing requires – as every other marketing discipline – planning and control. Targets must be set and operationalised in measurable values. Email marketing offers a large…
Increasing user demands meet with more pressure on efficiency and more touchpoints which need to be taken into consideration. This could sum up the current development of digital marketing. artegic has forecast which important trends will result from this over the next two years and is publishing these compiled trends in a Free Whitepaper Download.…
Online CRM provider artegic AG is accelerating the expansion of its international activities. New International Business Development Manager, Edward Kaul (43), will be looking after the consulting and support of customers in the international market. American Edward Kaul has worked in the automotive industry and with international consulting companies. He brings his broad expertise in…
During this year’s Berlin Web Week, for the first time the Digital Business Expo “tools” will take place at the Expo Centre City in Berlin from 07. – 08.05.2014. The topical focus of the event will be technology-supported business applications from Big Data to Marketing Automation. Online CRM technology provider and consultant artegic will be…
Only 28 percent of the companies in the DACH region use marketing automation systems. This is the result of the current study “Marketing Automation in DACH” by the Institute for Sales and Marketing Automation. Although 42 percent of the companies plan to use the system in the next 24 months, slightly less than 30 percent…
Email marketing is the digital marketing instrument with the highest ROI and the most optimization possibilities. Mostly the conversion rate, the click rate or the opening rate are optimized. However, before all these measures take effect, an email must first reach the recipient. If you take a look into your spam folder from time to…
Thinking about individualization, many marketers have the implemetation of a 360° customer view, the analysis of user-related data, and the personalized customization of selected offers on the basis of the analysis results in mind. This process is bound to an enormous effort that bind ressources and is just not (yet) realizeable in many companies. For…
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