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Has a user subscribed to your newsletter, you’ll assume that he is going to open it regularly and interact with it – ok, maybe not with every single issue. What about the inactive suscribers who haven’t responded over a longer period and haven’t unsubscribed either? What are the common reasons for this, how can you…
Customers for whom a product from your company is too expensive do not buy it, postpone the purchase or, in the worst case, buy from the competition. In either case, the customer is lost, at least temporarily. Price alerts by email are an easy to implement measure to bind such customers to you and perhaps…
If a customer is interested in a product in your shop that is currently out of stock, he will in the worst case buy from your competitors, if they also offer the product. Or he simply forgets the product again. In either case, the customer is lost, at least temporarily. Back-in-stock alerts via email are…
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best time to use his attention and send him a welcome series. The reasons why a user subscribes to your…
Testing is one of the most effective, if not the most effective method for optimisation in email marketing. But how do you get meaningful results when testing different mail variants? What are meaningful results anyway? The right size of the test group How large does your distributor or test groups have to be to achieve…
We have summarized the 5 most important digital marketing trends (+ a bonus trend) until 2022. For a more detailed description of the trends, download our trend report at the end of the article. Trend 1: Realtime customer centricity – Focus on the customer In order to meet the demands of modern customers, companies must…
DHL Paket GmbH uses for the dispatch of shipping and delivery notifications the ELAINE Transactional Message Hub by artegic. By using artegic software, DHL reduces the complexity of managing approximately 2 billion transactional mails per year while creating a superior service experience for end customers. For added value and a perfect service experience in end customer…
Testing is one of the most effective optimisation methods in email marketing. Let us introduce you to various testing procedures, from simple to complex. Split-Run (A/B-Tests) The split run is a very simple test procedure. As the name suggests, you separate your distributor into two parts. One half receives variant A of your email, the…
Do you know the average click rate of your marketing and service emails? If not, you should find out quickly. After all, the click rate is one of the most important parameters for optimizing your email marketing. The more customers click on the buttons, articles, links, etc. in your emails, the more customers are likely…
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips for you on how to avoid the spam classification of legitimate emails. 1. Check your blacklist Blacklists contain IP…
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