Marketing automation: Reduce efforts by bottom-up-planning

Data

If you want to cover every niche-use-case in your marketing automation campaigns, you will produce unnecessary effort as well as unrulable complexity. Therefore always start bottom-up with the most generic cases when you set up a marketing automation campaign. The extensive possibilities of marketing automation entice to tinker with and experiment: Every possible reaction from…

Recommendations via social media with marketing automation

Communication, Practical Tips

The more recipients your message reaches, the better. Marketing automation helps you to promote referrals in social media. By recipients recommending your content via social media you can extend your reach beyond your own distribution list and largely free of charge. Furthermore, recommendations from friends seem more authentic than messages from companies. Marketing automation helps…

Optimise data quality with marketing automation

Data

High data quality in the form of complete and up to date user profiles is important in marketing. However, important data is often missing or outdated. Automate the data update and completion! With marketing automation you evaluate the completeness and/or topicality of your user profiles at regular intervals and automatically ask your users to complete…

Avoid missing fallbacks in marketing automation

Process

Personalization or individualization, in other words the adaptation of communication to customers’ personal data, is closely related to marketing automation. But what happens when the required data is not available? Many marketers forget to set up a fallback for this case. Personal data can be used … …as a trigger, for example the date of…

Avoid overlapping marketing automation campaigns

Data

A special feature of marketing automation campaigns is that they are usually not set and scheduled, but are rather controlled by triggers that are activated at different times for each customer. This leads to the risk of overlapping marketing automation campaigns. We show you how to avoid this. Some examples for triggered marketing automation campaigns:…

No more ugly transactional mails

Data

Ugly text mails or confusing, inflexible transactional mails? Do you suffer from the standard templates of your backend that were implemented at some point? Instead, use flexible HTML templates that you can customize yourself. Design your transactional mails as high quality as your marketing mails to give your customers a real service experience. Design, headers,…