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The use of WhatsApp as a marketing channel can be worthwhile. The inexpensive and fast app is especially suitable to get in personal contact with younger generations. Despite the legal situation is still difficult, some companies have already shown examples that not just caused results for the companies but also enthusiasm in the user reactions.…
We take a look back at the Social Media Marketing year 2016 and summarize 10 important Social Media Marketing Facts 2016 in a comprehensive infographic.
We take a look back at the Marketing Automation year 2016 and summarize 10 important Marketing Automation Facts 2016 in a comprehensive infographic.
We take a look back at the E-Mail Marketing year 2016 and summarize 10 important E-Mail Marketing Facts 2016 in a comprehensive infographic.
At this year’s Web Summit in Lisbon (07.-10. November 2016), 53,056 visitors from 166 different countries were represented. With more than 600 speakers, founder Paddy Cosgrave has created the largest Web Summit ever, where 1,500 start-ups met 7700 CEOs. The theme spectrum covered everything that is currently relevant in the digital industry: virtual reality, social…
Predictive analytics puts information gained from data in correlation in order to forecast events which are likely to take place. In economy, especially in marketing, there are many possibilities. More and more companies are recognising this as a competitive advantage. According to Forbes, 89% of marketers have predictive analytics on their roadmap for 2016. In…
Gartner has published a study (CMO Spend Survey 2015-2016) in which 339 marketers from different sectors were questioned. The respondents whose marketing budgets totalled 385 million dollars came from Canada, the US and the United Kingdom. Only marketers from companies whose turnover was over 500 million dollars per year, were questioned. The Gartner CMO report…
In digital direct marketing, a paradigm shift has taken place from campaign-centred communication to customer-centred interaction. The speed with which customers interact in this communication is also increasing rapidly. When dealing with mobile, “always on” customers, truly customer-centred communication means responding to customer behaviour in real time and including previously unknown data derived from the…
This year, artegic has again visited the The Next Web Europe, arguably the most important digital conference in Europe. In our first post on the conference, we were looking at the identification of trends, at success factors for digital business models and artificial intelligence. Since one post on The Next Web Europe 2016 is not…
The Next Web Europe 2016: What is perhaps the most important digital economy conference in Europe has undertaken substantial growth this year. Three times more visitors than in the previous year, a more expansive conference venue, more stages, more workshops, more exhibitors and of course all the most important speakers and pioneers of the digital…
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