Insurance companies usually have the marketing power for extensive campaigns: Budget, personnel, technology. But they often lack a direct line to (potential) customers. This is provided by agencies, which in turn have no resources for their own marketing. How do you get both sides together? How can agencies use the resources of insurers with as…
Marketing without data has become almost unthinkable. But why is the use of third-party data problematic in the future and how can marketers still obtain data? Companies will probably have to build up their own databases. Email will play a major role in this. The relevance of data in marketing probably needs no further discussion.…
When do users experience a positive customer experience? One factor is seamless and consistent transitions between different digital channels. As a result, the user experience between email, web and mobile is becoming more and more merged. Email marketing is also getting in on the act and this fusion is changing the future of this marketing…
As one of the first providers of Marketing Software as a Service, artegic has received ClimatePartner certification for its efforts towards carbon neutrality. Climate protection is an important topic in business and society. More and more companies see themselves as responsible for reducing and neutralising their own carbon footprint. With the certification “climate-neutral company” by…
Use the power of your logos in email marketing, too. Hardly anyone in the world doesn’t know the three stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Using trustedDialog and/or BIMI (Brand Indicator for Message Identification) or VMCs (Verified Mark Certificates), you can display your logos already in the…
With interactive content, email marketing is taking another important step into the future. Email clients are now increasingly allowing to the email what is already standard in other areas of the internet. This opens up new areas of application for email and might challenge email marketing (possibly in a technical way). In apps, on websites…
Email marketing doesn’t stand still and challenges email marketers again and again. Thereby marketing emails adjust to the new challenges and are part of the change. We show you in this post how marketing emails are going to be designed in the future, to make sure to be noticed by the users. Because one thing…
Email marketing is one of the most facetted disciplines in marketing. Thereby email marketing experiences and continues to experience a continuous upswing – until today. So far, it has survived all market changes and has even been able to use them positively in most cases. The near future also challenges email marketing, new opportunities, gains…
So far, email marketing has survived all market changes and has even been able to use them positively in most cases. Market figures show: Email marketing has experienced and It experienced and continues to experience a continuous upswing. But what opportunities, what gains, what developments and what changes will email marketing experience in the future?…
bank99, which belongs to the Austrian Post, relies on the ELAINE Customer Engagement Platform. bank99 uses ELAINE for email marketing activities at all relevant touchpoints in the banking customer lifecycle: address acquisition, newsletter mailing, onboarding of new users and customers, and numerous automated lead nurturing automations in sales. For bank99, email marketing is not only…