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Has a customer not been in touch for a long time? Then it’s time for reactivation! Learn how emails and SMS help to renew customer connections. Because not only can you reactivate with emails, mobile channels such as SMS or mobile messenger also work well here. In this article, we give you clever tips on…
Sending customers a birthday wish is one of the classics in digital dialogue marketing. It is even more classic to send the wishes by email. But mobile channels such as SMS or mobile messenger are also suitable for wishing your customers a happy birthday, and this will make you stand out even more. Read here…
Classic or common advertising measures, such as discount promotions, can of course also be distributed in mobile marketing channels. SMS, push notification or mobile messages: these formats are just as suitable as newsletters as e-mails. In our article, we show you how you can cleverly use “classic” advertising measures in mobile channels. Just like email,…
“Your order is now ready for collection!” – customers are sure to enjoy reading this message. Send such Click & Collect notifications as SMS, push notification or via another mobile channel. Click & Collect is the trend in the omnichannel marketing mix. Here we show you how to make the most of ready-to-collect goods for…
Address your customers not only at the right time, but also at the right place and via the appropriate mobile channel. This is possible with location-based marketing. This article explains how you can integrate location-based marketing into your mobile omnichannel marketing mix. Direct approach, very close to the point of sale: With location-based marketing, you…
Following our article Transactional messages in the mobile omnichannel marketing mix, we present another effective use case for mobile channels in digital dialogue marketing: Alerts. Find out in which contexts it is best to send alerts as SMS or mobile messages. SMS and mobile messages are particularly suitable for time critical messages. These include, for…
In our article Email marketing in the mobile omnichannel marketing mix, you can read what constitutes a mobile omnichannel marketing mix and why email has a firm place here. In this article, we will now present an effective use case for mobile channels in digital dialogue marketing: It’s about transactional messages. We give you tips…
What connects marketing, sales and support? They all want an impeccably maintained CRM database. At best, it contains data on customers that can be used to target marketing activities, the sales team can personalise offers, and data that enables support to solve problems efficiently. But how do you get all this relevant information, and how…
Omnichannel marketing is not the same as multi- or cross-channel marketing. When email marketing merges with mobile dialogue marketing channels such as SMS, push notification and/or messenger, then we are talking about mobile omnichannel in digital dialogue marketing. Here, a single customer view and real-time-capable processes make up omnichannel marketing. Find out why email belongs…
Fortunately, most marketers have come to realise that the rational, consciously decisive homo economicus does not exist. People often make decisions, including purchasing decisions, unconsciously and allow themselves to be influenced by factors that actually have nothing to do with the decision. However, this also means that you can influence these decisions with your email…
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