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Author Archives: Mieke Afschrift

Tips For E-Mail Marketing In E-Commerce – Segmentation According to Purchasing Behaviour

Practical Tips, PraxistippsBy Mieke Afschrift13. February 2019

E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…

Internal Marketing: Why it is Important and how to Apply it Successfully

CommunicationBy Mieke Afschrift7. February 2019

One question might pop into your head immediately: Why do internal marketing at all? The answer to this question is very easy but yet convincing. Internal marketing can serve a lot of purposes. i.g. you can improve your internal employer branding or do a multilevel mailing streak for on boarding new employees. With the right…

Promotion Tabs: Enriched Previews

CommunicationBy Mieke Afschrift30. January 2019

When Google first announced the tabbed inbox solution, marketers were in horror. If every marketing mail lands in a separated promotion tab no one will have a look at it when they check their mailbox, right? But it turned out that the bundled mail thing isn’t quite as bad as marketers thought it would be.…

Retrospect: 10 Important Big Data and Data-Driven Marketing Facts 2018

Communication, DataBy Mieke Afschrift29. January 2019

We took a look back at the big data and data-driven marketing year 2018 and summarized 10 important big data and data-driven marketing facts 2018 in a comprehensive infographic.

Retrospect: 10 Important Mobile Marketing Facts 2018

Communication, Data, ResearchBy Mieke Afschrift25. January 2019

We took a look back at the mobile marketing year 2018 and summarized 10 important mobile marketing facts 2018 in a comprehensive infographic.

Tips For E-Mail Marketing In E-Commerce – Personalization

Practical TipsBy Mieke Afschrift18. January 2019

E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…

Retrospect: 10 Important Social Media Marketing Facts 2018

Communication, Data, ResearchBy Mieke Afschrift16. January 2019

We took a look back at the social media marketing year 2018 and summarized 10 important social media marketing facts 2018 in a comprehensive infographic.

Tips For E-Mail Marketing In E-Commerce – Touchpoints To Generate Newsletter Subscriptions

Practical TipsBy Mieke Afschrift8. January 2019

E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…

Retrospect: 10 Important Marketing Automation Facts 2018

Communication, DataBy Mieke Afschrift8. January 2019

We took a look back at the marketing automation year 2018 and summarized 10 important marketing automation facts 2018 in a comprehensive infographic.  

Retrospect: Important Email Marketing Facts 2018

Communication, DataBy Mieke Afschrift2. January 2019

We took  a look back at the email marketing year 2018 and summarized some important email marketing facts 2018 in a comprehensive infographic.

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