German Stevie Awards
With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. Now the comissioner for data protection (Landesbeauftragte für Datenschutz und Informationsfreiheit (LDI)) in the German state of North Rhine-Westphalia…
Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of unsubscribes. Sorry to say that this is sometimes inevitable. All of a sudden you see yourself confronte with an…
The phenomena of buyers who put products in their shopping carts but never end up buying it is omnipresent in the web shopping world. This has many reasons but it isn’t always easy to identify them correctly. This would, however, be necessary to prevent those reasons. But to calm you down, studies like one by…
CosmosDirekt and artegic are awarded with the silver “E-Mail Award 2019” for their target group-specific reactivation campaign. E-Mail-Award 2019
The slogan “Made in Germany” still stands for reliability and high-quality products worldwide. But “Made in Germany” is not only a seal of quality for materialist products; digital services and software also enjoy an excellent international reputation. Data security plays a particularly important role here. A recent Civey study also comes to the same conclusion. 54.7…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! And sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so…
One question might pop into your head immediately: Why do internal marketing at all? The answer to this question is very easy but yet convincing. Internal marketing can serve a lot of purposes. i.g. you can improve your internal employer branding or do a multilevel mailing streak for on boarding new employees. With the right…
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