New year, new trends – new developments are also predicted for email marketing. Among the announced email marketing trends 2023, there are new topics this time, others look familiar. But even if a few of the trends 2023 don’t seem entirely new, they have adapted to the latest developments and realigned themselves. And the fact…
Main Capital Partners has ranked the most successful software companies in Germany and artegic is one of the 50 most successful companies in Germany.
BONN: ELAINE technologies, provider of multichannel marketing automation and high-end email marketing, becomes part of UNITED Marketing Technologies by DuMont. UNITED unites a group of highly specialised and successful marketing technology companies such as censhare, facelift and quintly within the media and technology company DuMont. With ELAINE technologies, the portfolio is expanded by the leading…
A sustainable customer relationship, a consistently positive customer experience, a perfect customer journey, being able to address users with the right content at the right moment – that’s what marketing teams strive for. Goals that remain unattainable without user data. But the end of third party data is coming, the term zero party data is…
Newsletter, private mail or transactional mail? Some email clients sort incoming messages directly into the right category. Because email apps and clients are becoming more and more comprehensive and powerful: providers are aggregating more and more capabilities into the clients and apps and offering services that go beyond reading and sending emails. These new capabilities…
Marketing without data has become almost unthinkable. But why is the use of third-party data problematic in the future and how can marketers still obtain data? Companies will probably have to build up their own databases. Email will play a major role in this. The relevance of data in marketing probably needs no further discussion.…
When do users experience a positive customer experience? One factor is seamless and consistent transitions between different digital channels. As a result, the user experience between email, web and mobile is becoming more and more merged. Email marketing is also getting in on the act and this fusion is changing the future of this marketing…
Birthday greetings, after-sales campaigns, welcome emails or back-in-stock alerts: all of these and many more are triggered emails that are sent via marketing automation, perfectly fitting to a specific event. The most diverse occasions can trigger those highly personalised mails. We present the ten most important triggers for marketing automation mails. Customers receive automated triggered…
With interactive content, email marketing is taking another important step into the future. Email clients are now increasingly allowing to the email what is already standard in other areas of the internet. This opens up new areas of application for email and might challenge email marketing (possibly in a technical way). In apps, on websites…
Email marketing doesn’t stand still and challenges email marketers again and again. Thereby marketing emails adjust to the new challenges and are part of the change. We show you in this post how marketing emails are going to be designed in the future, to make sure to be noticed by the users. Because one thing…
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