|
|
Nowadays, 78.7 percent of people in Germany use social media! That’s no small number, making social media an important touchpoint with your target group. However, all these fans and followers belong to the big social networks such as Facebook, Instagram, Twitter, Youtube, but also Xing and LinkedIn. In the following tips, we’ll tell you how…
Yes, SMS seem old-fashioned and like something from a bygone era. But they still exist and are reliably delivered to cell phones, smart phones and mobile devices. And those are exactly the devices we look at several times a day: IT professor Alexander Markowetz has found out that we look at our cell phones 88…
Apple iOS 15’s new privacy features prevent tracking of email opens. This has significant implications for email marketing, ranging from distorted KPIs to malfunctions in marketing automation campaigns. artegic adapts its marketing automation software to the new requirements of the iOS 15 update. New features still allow, for example, to capture resilient open metrics, optimize…
The start of every online dialogue in email marketing is the opt-in. The generation of email marketing opt-ins, i.e. the obtaining of addresses, is therefore a key success factor. The more contacts that have agreed to be marketed by email, the greater the leverage in all measures. The size of the newsletter mailing list is…
Your website is still one of the most central contact points with interested users. So don’t miss to generate new email marketing opt-ins at this important contact point with your target group. You want to know how to gain new addresses for your email marketing? The following six tips show how to promote your newsletter…
Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have a significantly higher turnover in eCommerce than customers without an opt-in. Therefore, use your transactional emails as a touchpoint…
What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as with classic marketing emails. Use the findings to evaluate your transaction communication, to analyze customer behavior, and to (automatically)…
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other marketing emails. Use all available data for personalization e.g. CRM data: Customize content according to, for example, place of residence,…
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific technology apps. There is a central technology, e.g. artegic ELAINE in email marketing, but not every stakeholder has access…
You are currently viewing a placeholder content from Facebook. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Instagram. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from X. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information