Following our article Transactional messages in the mobile omnichannel marketing mix, we present another effective use case for mobile channels in digital dialogue marketing: Alerts. Find out in which contexts it is best to send alerts as SMS or mobile messages. SMS and mobile messages are particularly suitable for time critical messages. These include, for…
In our article Email marketing in the mobile omnichannel marketing mix, you can read what constitutes a mobile omnichannel marketing mix and why email has a firm place here. In this article, we will now present an effective use case for mobile channels in digital dialogue marketing: It’s about transactional messages. We give you tips…
What connects marketing, sales and support? They all want an impeccably maintained CRM database. At best, it contains data on customers that can be used to target marketing activities, the sales team can personalise offers, and data that enables support to solve problems efficiently. But how do you get all this relevant information, and how…
Omnichannel marketing is not the same as multi- or cross-channel marketing. When email marketing merges with mobile dialogue marketing channels such as SMS, push notification and/or messenger, then we are talking about mobile omnichannel in digital dialogue marketing. Here, a single customer view and real-time-capable processes make up omnichannel marketing. Find out why email belongs…
Thank you! ELAINE is Top Rated for Marketing Automation ELAINE receives the OMR Top Rated Badge in the Marketing Automation category. Our thanks go to the ELAINE users, without whose positive feedback we would not have received the seal of approval. We, at artegic, say thank you! Thank you for the consistently positive feedback from…
Marketing automation is firmly linked to the use of personal data. Companies with little or no usable data usually prioritise building their database and postpone the topic of marketing automation. But building the much-discussed 360° customer view is not realistic for many companies. Complexity needs to be reduced. Even simple marketing automation use cases with…
In 2023, artegic receives the Gold Stevie Award in the category “Saving Energy” for the measures the company has taken to enable climate-neutral email marketing with ELAINE.
In 2023, artegic receives the Silver Stevie Award in the category “Business Technology Solution – Marketing / Public Relations Solutions” for the ELAINE Rule Engine and the Health Monitor.
The ELAINE Customer Engagement Platform from ELAINE technologies has received the German Stevie Award in Gold in the category “Saving Energy”. Furthermore, ELAINE received the German Stevie Award in Silver in the category “Business Technology Solution – Marketing / Public Relations Solutions”. Every year, the jury of the German Stevie Award honors particularly innovative and…
artegic Kununu Top Company 2023
