Email marketing in the mobile omnichannel marketing mix

Omnichannel marketing is not the same as multi- or cross-channel marketing. When email marketing merges with mobile dialogue marketing channels such as SMS, push notification and/or messenger, then we are talking about mobile omnichannel in digital dialogue marketing. Here, a single customer view and real-time-capable processes make up omnichannel marketing. Find out why email belongs…

Marketing automation (almost) without data: 3 scenarios

Marketing automation is firmly linked to the use of personal data. Companies with little or no usable data usually prioritise building their database and postpone the topic of marketing automation. But building the much-discussed 360° customer view is not realistic for many companies. Complexity needs to be reduced. Even simple marketing automation use cases with…

Climate neutrality and quality assurance: ELAINE receives multiple German Stevie Awards

The ELAINE Customer Engagement Platform from ELAINE technologies has received the German Stevie Award in Gold in the category “Saving Energy”. Furthermore, ELAINE received the German Stevie Award in Silver in the category “Business Technology Solution – Marketing / Public Relations Solutions”. Every year, the jury of the German Stevie Award honors particularly innovative and…

Focus Money: ELAINE technologies is company of the year 2023

Focus and Focus-Money have awarded ELAINE technologies the Deutschlandtest seal “Company of the Year 2023”. The renowned Institute for Management and Economic Research (IMWF) conducted the “Company of the Year” study on behalf of Deutschlandtest. In the category “Marketing Software Provider”, ELAINE technologies received the full score of 100 points and is thus the industry…