Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other marketing emails. Use all available data for personalization e.g. CRM data: Customize content according to, for example, place of residence,…
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific technology apps. There is a central technology, e.g. artegic ELAINE in email marketing, but not every stakeholder has access…
The new study Disruption – how the 2020 pandemic changed email shows the impact of the COVID-19 pandemic on email marketing in the short and long term. In addition to the developments that have occurred due to the first wave of the pandemic, the study looks at long-term developments and also highlights opportunities and risks…
Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile to start re-engagement campaigns for inactive subscribers? Or even more important: Based on the knowledge of your mailng list’s…
In its latest edition of the “State of Email Engagement” study, Litmus has once again evaluated the state of engagement of email recipients. For this, they analysed more than 10 billion emails from anonymous recipients in the period from 1 January to 30 September 2020. One of the core findings is that 60 percent of marketers…
What has happened in the field of email marketing in 2020 and what is in store for the future? We’ve compiled some of the developments affecting email marketing in 2020 in an at-a-glance infographic.
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar to this kind of quality assurance. But is checking the test-mailing sufficient to guarantee the quality of your newsletters?…
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place that he will soon need the product again and he has already landed by chance with another supplier. Therefore,…
Interactivity is one of the most important success factors in digital marketing. Interactivity means that customers have to become active in order to reach the desired goal. Common examples of interactive content in digital dialogue marketing are surveys, configurators, or dynamic infographics. Instead of merely consuming passively, customers actively engage with the content and the…
With a score of 95.2 out of 100 points, artegic is among the “best in technology” in the IT and communication service provider category according to Focus DEUTSCHLAND TEST. In the DEUTSCHLAND TEST, Focus distinguishes German technology providers that are in the reference class from the customers’ point of view. In the category “IT and…