The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from being registered for a newsletter by an unauthorised person – via a freely accessible form. Even arbitrarily registered opt-ins…
Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company communication.Staff information, invitations to events, announcements of the management, information about employee programs etc. are usually sent out by…
You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be considered improvements if your customer perceives them as such, even if optimizations have otherwise been implemented perfectly. Collecting feedback…
The health insurance company “Techniker Krankenkasse” relies on solutions of the consulting and technology provider artegic AG for its marketing automation and digital dialogue. Digital dialogue marketing and, in particular, automated mailing campaigns are becoming increasingly important for Techniker Krankenkasse. In order to meet the high demands of policyholders for a customer-centric customer experience, the…
Email marketing offers one great advantage: all reactions (openings, clicks, conversions, SWYN etc) can be measured accurately for each user. Due to their measurability mailings can be analyzed accurately. You can test what factor in what target group leads to the success of a campaign. This means: those who test, optimize. Those who optimize will…
Call-to-action elements (usually flashy buttons) are often the final trigger in marketing to get a user to make a purchase, register, or take some other action. Or they serve to guide the user across several touchpoints to the final conversion: for example, from clicking on an offer in the newsletter to the final purchase in…
We took the time to look back at the ecommerce year 2019 and summarized 10 important facts in a comprehensive infographic.
We took a look back at the mobile marketing year 2019 and summarized 10 important mobile marketing facts 2019 in a comprehensive infographic. Download: 12 tips for email marketing in e-commerce To receive the download, please fill out the form below:
We took a look back at the marketing automation year 2019 and summarized 10 important marketing automation facts 2019 in a comprehensive infographic.
Both email marketing and social media marketing are important channels in a company’s marketing mix. Both groups, newsletter subscribers and social media followers, are interested in your brand and/or product. Not only do they want to be informed and stay in touch with it, but these users actively express their interest by subscribing or following…