With interactive content, email marketing is taking another important step into the future. Email clients are now increasingly allowing to the email what is already standard in other areas of the internet. This opens up new areas of application for email and might challenge email marketing (possibly in a technical way). In apps, on websites…
Email marketing doesn’t stand still and challenges email marketers again and again. Thereby marketing emails adjust to the new challenges and are part of the change. We show you in this post how marketing emails are going to be designed in the future, to make sure to be noticed by the users. Because one thing…
Email marketing is one of the most facetted disciplines in marketing. Thereby email marketing experiences and continues to experience a continuous upswing – until today. So far, it has survived all market changes and has even been able to use them positively in most cases. The near future also challenges email marketing, new opportunities, gains…
The article Higher Return on Investment Through Successful Lead Nurturing in Email Marketing deals with the development of users in B2B into prospective customers, using individualised email marketing in the customer lifecycle, i.e. lead nurturing. The next step consists in rating the potential of a user – lead scoring – and transferring the most interesting…
The email marketing & marketing automation software provider artegic has analyzed the latest email marketing design and content trends in cooperation with the CRM- and email marketing agency saphiron GmbH in a study. Email marketers should know about the current trends in their own discipline. What is popular in newsletter or marketing email design? What…
The Dark Mode is already established in the digital world. Browser, apps, operating systems, messenger – most of these applications now offer the display adjustment, where light elements, like texts, graphs, icons, ui elements etc. are presented on a dark background. Many email clients offer the Dark Mode, too. This is why email marketers should…
Do you offer alerts on your website, for example for new content and products or products, that are back in stock? In alerts, an email is send automatically if a change occurs, that is relevant and interesting for registered users. A back-in-stock-alert informs users about a product, that is now available again. In this post,…
Discounts, raffles, coupons: In this post we give you 6 tips on how to make a newsletter-registration more attractive using little extra-gifts and generate new opt-ins. 1. Discounts for newsletter registration Discounts, vouchers or benefits such as free shipping make a newsletter registration more attractive and also provide an incentive to buy directly. If…