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In the recently published report MARKETER EMAIL TRACKER 2018, which is based on surveys conducted by DMA (Direct Marketing Association) UK, marketers are asked about their views on email marketing in terms of effectiveness, importance for their company, content, and effects of the new European General Data Protection Regulation. We have summarized the most important…
We took a look back at the big data and data-driven marketing year 2017 and summarized 10 important big data and data-driven marketing facts 2017 in a comprehensive infographic.
We took a look back at the mobile marketing year 2017 and summarized 10 important mobile marketing facts 2017 in a comprehensive infographic.
We took a look back at the social media marketing year 2017 and summarized 10 important social media marketing facts 2017 in a comprehensive infographic.
We took a look back at the marketing automation year 2017 and summarized 10 important marketing automation facts 2017 in a comprehensive infographic.
We took a look back at the e-commerce year 2017 and summarized 10 important e-commerce facts 2017 in a comprehensive infographic.
For online marketing the conversion rate is an extremely important parameter. The conversion rate can help marketers and online shops to evaluate how successful a recent campaign has been. Usually, it’s all about motivating the customer to a certain action which could be the purchase of promoted products or to register for an event. If…
We took a look back at the email marketing year 2017 and summarized 10 important email marketing facts 2017 in a comprehensive infographic.
RCS is supposed to be mobile provider’s answer to WhatsApp & Co. Therefore, RCS offers some interesting features. In 2017, the SMS as communication channel has to face more and more competition from mobile instant messaging applications like WhatsApp, at least in the private sector. As a matter of fact, SMS is technologically not up-to-date.…
Employee Onboarding is more important than ever because of the changing labor market. The idea of working in the same company over decades is nowadays the least desirable for the fewest employees. With a good introduction, however, companies can nevertheless bind their employees at an early stage. Marketing automation makes it easy to design the…
