The Marketing
Engineers’ Blog
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other marketing emails. Use all available data for personalization e.g. CRM data: Customize content according to,…
How much revenue you are losing everyday due to shopping cart abandonments? On average, over 60% of shopping carts are abandoned. With a marketing automation series, you can win some of them back. Marketing automation: reminder to the customer There a many reasons why customers abandon a shopping cart. Shipping…
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific technology apps. There is a central technology, e.g. artegic ELAINE in email marketing, but…
Ugly text mails or confusing, inflexible transactional mails? Do you suffer from the standard templates of your backend that were implemented at some point? Instead, use flexible HTML templates that you can customize yourself. Design your transactional mails as high quality as your marketing mails to give your customers a…
The new study Disruption – how the 2020 pandemic changed email shows the impact of the COVID-19 pandemic on email marketing in the short and long term. In addition to the developments that have occurred due to the first wave of the pandemic, the study looks at long-term developments and…
Has a user subscribed to your newsletter, you’ll assume that he is going to open it regularly and interact with it – ok, maybe not with every single issue. What about the inactive suscribers who haven’t responded over a longer period and haven’t unsubscribed either? What are the common reasons…
Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile to start re-engagement campaigns for inactive subscribers? Or even more important: Based on the…
Customers for whom a product from your company is too expensive do not buy it, postpone the purchase or, in the worst case, buy from the competition. In either case, the customer is lost, at least temporarily. Price alerts by email are an easy to implement measure to bind such…
If a customer is interested in a product in your shop that is currently out of stock, he will in the worst case buy from your competitors, if they also offer the product. Or he simply forgets the product again. In either case, the customer is lost, at least temporarily.…
In its latest edition of the “State of Email Engagement” study, Litmus has once again evaluated the state of engagement of email recipients. For this, they analysed more than 10 billion emails from anonymous recipients in the period from 1 January to 30 September 2020. One of the core findings…